Our India Ventures team has invested in Whatfix, a leading digital adoption platform. Eight Roads’ sister fund F-Prime Capital also participated in the $12.5 million round, alongside Cisco Investments and existing investors Stellaris Venture Partners and Helion Ventures.

Digital adoption for enterprise application software is a US$ 8B market and is growing rapidly. Last year, Whatfix saw its customer base grow by more than 400 percent adding customers such as Wipro Limited, BMC Software Inc., Lazada, and many more.

Today, digital transformation is fundamental to all enterprises, with its success dependent on how well users adopt and adapt to these technologies. Whatfix disrupts the way application support and training is delivered to end-users of enterprise applications by providing contextual and real-time guidance. The platform delivers continuous on-demand training and proactive support to its users.

“Enterprises want faster payback on their software investments and quick adoption is key to that,” said Shweta Bhatia, Partner, Eight Roads Ventures. “Whatfix has a compelling offering, vision, and management team to transform the way software applications are used in business. We look forward to using our global network and enterprise SaaS expertise to support Whatfix as it continues to innovate on product and expand its enterprise customer base.” 

Read more about why we're excited about this investment here: https://medium.com/@sanjaykaggarwal/whatfix-a-new-breed-of-global-saas-start-up-94680e878afb