Eight Roads led the round with partcipation from GSR Ventures, Core Capital, Steamboat Ventures, Lightspeed China Partners and GWC. 

MAMA+ will use the funds to enhance user experience, strengthen its supply chain and expand its team. Davdian.com draws together a powerful online and offline community of mothers who share their experiences in 'V-Friend Groups', learn about parenthood in 'Mama Classes', attend events hosted by Key Opinion Leaders and purchase products for both themselves and their children. Two years after its launch in 2014, Davdian.com has an active user base of several millions across tier one and two cities in China. It is now steadily expanding into other tier two and three cities.

Parents in China are spending more on safe, higher quality and branded goods for their children. Mothers currently control 80% of household spend in China and the expected baby boom following the introduction of a two-child policy promises to further increase consumer spending on mother and child products.

Joe Chang said about this investment: "We are thrilled to be investors in an inspirational company like MAMA+ that is helping mothers to take better care of the most precious thing in their lives, their children. MAMA+ typifies the companies we aim to back in the consumer technology sector in China -- companies who address important consumer needs and demonstrate their value through their explosive growth and the deep loyalty and overwhelmingly positive feedback of their customers."