Notonthehighstreet.com, the leading curated marketplace for creative small businesses has raised £21m of funds to help the business accelerate its ambitious strategy for long-term growth.

The news comes as the company posts year-on-year sales growth of 19% – its tenth consecutive year of double-digit growth.

The funding round was led by media and tech company, Hubert Burda Media. Eight Roads lent additional support alongside other existing investors including Index Ventures and Industry Ventures. Notonthehighstreet.com will use the funds to:

- Invest in the technology, innovation, marketing and operations that allow the company’s 5,000 strong and growing Partner (seller) community to connect with more customers and scale their businesses using Notonthehighstreet.com’s technology platform;

- Continue to build Notonthehighstreet.com’s core gifting offer, expanding categories and developing the customer experience both on and offline;

- Open up Partners’ access to new markets, and build the business’ international vision.

Notonthehighstreet.com CEO Simon Belsham said, "Notonthehighstreet.com was born out of the belief that customers want products that are more thoughtful, unique and personal and that, through technology, we could connect thousands of independent businesses – the makers of these great products – with customers around the world. This purpose remains even more relevant today in a world where customers are craving something more than the ubiquity of the mass market."