ERVI invests in plant-based nutrition brand, OZiva

OZiva, India's leading clean, plant-based nutrition brand, today announced that it has raised $12 million in a Series B round led by our India Ventures team, with participation from our U.S-based sister fund, F-Prime Capital and existing investor Matrix Partners India.

Founded in 2016 by Aarti Gill and Mihir Gadani, OZiva provides clean, plant-based products to empower individuals to become healthier, fitter and better in every way. The brand has a portfolio of products across categories such as women’s health, skin, hair, men’s health and general wellness, developed using natural, plant-based ingredients. It combines modern science and technology with the goodness of Ayurvedic herbs to enable holistic living.

“At OZiva, what drives us day in and day out is the quest to empower 100 million+ lives to be healthier and better. As a company, we have just started and there is a lot more to accomplish in the years to come. Both Mihir and I are extremely thankful to our customers, team and existing investors for believing in us. Today, we are excited to partner with Eight Roads Ventures in the journey ahead. We will continue to focus on growing our portfolio of clean, plant-based products, expanding into newer categories while also further investing in our technology and R&D efforts”, said Aarti Gill, Co-founder, OZiva.

The brand has been the first to develop and commercialize natural, plant-based formulations backed by science in each of these categories, which are highly regarded by customers for their superior quality. Each of its key products have attained market leadership in the respective category.

Ashish Venkataramani, Principal, Eight Roads Ventures India, added, “We have closely tracked the large yet under-penetrated consumer health category, looking for companies with the focus and capabilities to disrupt the sector. OZiva’s product leadership and technology-first approach around content and community set it apart from others in the market. We’re excited to partner with Aarti, Mihir and the team to further build India’s leading digital-first consumer health company.”

Sanjot Malhi, Director, Matrix India, commented, “We’re privileged to have been early partners with Aarti & Mihir on this spectacular growth journey. Their focus on building a product with the highest quality and cleanest ingredients has positioned OZiva as the category leader in the plant-based nutrition space in India. We welcome Eight Roads Ventures to the partnership and look forward to the next phase of growth!”

Read the press coverage here