Today, we welcome toothsi to the Eight Roads family. India’s leading direct-to-consumer clear aligner brand, toothsi, provides customers with access to at-home, new-age teeth straightening with invisible, 3D-printed clear aligner technology.
Our India Ventures team led the company’s $20 million Series B funding round along with San Francisco based Think Investments and the Mankekar Family Office. The company had previously raised USD 5 million as part of its Series A funding in January this year. The round has also seen participation from Vishal Agrawal (Vice President, Blackrock Asia), Siddharth Shah and Dharmil Sheth (Co-founders, PharmEasy), Ramakant Sharma (Co-founder, Livspace) and Karan Singh (India Managing Director for Bain & Company).
Founded in 2018 by eminent orthodontists, Dr. Arpi Mehta, Dr. Pravin Shetty, Dr. Manjul Jain and Dr. Anirudh Kale, toothsi has already delivered smile makeovers to over 10,000 customers in 8 cities in India.
Clear aligners have emerged as the preferred technology over traditional braces for smile correction, driven by strong adoption in the US and Europe. This trend is rapidly picking up pace in India too, spearheaded by toothsi clear aligners. Their customised transparent trays offer comparable treatment outcomes with higher comfort and convenience over braces. Consumers can easily remove their aligners before a meal or attend special occasions, unlike the limitations of traditional orthodontic treatment. The company has seen impressive traction, with revenues growing by 200% over the last six months.
toothsi holds itself to the highest global standards, given the stringent focus on a quality orientation set by its orthodontist co-founders, some of whom are pioneers in Indian orthodontics.
Dr. Arpi Mehta, Co-founder & CEO, toothsi, commented, “toothsi leverages its tech-enabled platform and panel of expert clinicians to provide at-home, clinically-oriented cosmetology services. Combining a world-class orthodontic tradition with the most innovative technology backbone and a vertically integrated business model, we envision toothsi becoming the global go-to destination for smile transformation. We are grateful to our incoming investors and partners for believing in our vision. We look forward to their continued support and guidance.”
The company will leverage the capital infusion to scale to new cities across the country. It will also invest in technology to bolster its core platform, strengthen its team, and build the brand.