MoEngage, an intelligent customer analytics and cross-channel engagement platform today announced that it has raised $25m in Series C funding led by Eight Roads Ventures. Our US based sister fund, F-Prime Capital also participated along with existing investors Matrix Partners India and Ventureast.

With AI-powered automation, optimization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, On-site messages, and SMS.  Fortune 500 brands across 35+ countries such as Deutsche Telekom, Samsung, Vodafone and McAfee along with internet-first brands such as Ola, OYO, Bigbasket, and Tokopedia use MoEngage to orchestrate their cross-channel campaigns.

Raviteja Dodda, Founder & CEO, MoEngage Inc. commented: “The latest round of funding will help us reach more brands and empower them with the next-generation customer engagement platform built for the mobile-first world that is easier to use, fully integrated and intelligent. We also welcome the wealth of experience and expertise that Eight Roads Ventures and F-Prime Capital brings into the boardroom with this investment.”

This new round of funding will be used to deepen relationships in Asia, integrate advanced capabilities into the product mix and scale operations in the USA and Europe, MoEngage’s two fastest-growing markets.

Shweta Bhatia, Partner at Eight Roads Ventures, added: “The rapid rise of mobile has increased the complexity of how digital-first and consumer-focused enterprises interact with customers. Marketers now need to seamlessly engage with customers in a personalized and real-time manner across different channels. What differentiates MoEngage from other engagement platforms is the combination of their ever-evolving AI-enabled customer journey capabilities, industry-best channel reachability and top-notch customer support. We are thrilled to partner with Raviteja and his team as they look to expand globally.”

MoEngage was featured in the Gartner Magic Quadrant for Mobile Marketing Platform twice in a row and has received the Highest Overall Customer Ratings (4.6/5) in 2019 Gartner Peer Insights ‘Voice of the Customer’ Report.