D2C brand BlissClub raises $15 million Series A

Our India Ventures team along with Elevation Capital led the $15 million Series A round in BlissClub, a homegrown consumer brand crafting functional and incredibly comfortable activelife wear for Indian women. 

This fundraise, one of the largest ever Series A round by an Indian direct-to-consumer brand, comes less than a year after BlissClub raised $2.25 million in seed funding.

BlissClub was founded in 2020 by Minu Margeret as a community-first brand. Minu is an ISB alumnus and a national level ultimate frisbee player.

Minu Margeret, founder & CEO, BlissClub said: “Women’s fitness has been a complete white space in India, we have just not had anyone build for us. The limited definition of fitness for women has been restricted to weight loss journeys. We at BlissClub believe in celebrating the journey of movement. We are on a mission to build a wellness ecosystem for the women of India and are just getting started.
BlissClub has grown 45% MoM with only 10 products, supported by our growing customer base. We build function over design, focusing on innovation and engineering incredible fabrics while solving specific problems of women and building a hero products only portfolio.”

With the casualization of activewear becoming a global trend and countries like the US seeing the share of activewear in women’s wardrobe going upwards of 30% – compared to just 1% in India – BlissClub sits on a large untapped market. With a sharp focus on product and brand-building, BlissClub unlocks a large white space in India’s apparel market.

Shweta Bhatia, Partner & Head of Technology Investments India, Eight Roads Ventures commented: “Activewear has become one of the fastest growing apparel categories globally, including India, driven by an increasing interest in fitness and shift towards comfortable clothing. BlissClub has received unparalleled customer love and it’s not surprising that they are one of the fastest growing D2C brands in India today. We are excited to partner with Minu and the BlissClub team, supporting them on their to mission to bring high-quality, comfortable and performance-driven products tailor made for Indian #WomenWhoMove.”