Amenitiz raises Spain's largest-ever SaaS Series A

The all-in-one property management system for independent hotels and B&Bs has raised $30 million led by our Europe ventures team.

Europe is the world’s leading tourist destination, with over 700,000 hotels, bed & breakfast and vacation rentals, 80% of which are independent properties of 50 rooms or less. But even for these small properties, managing their operation has become incredibly complex due to the increasing digitisation of the industry and the variety of software products needed to operate efficiently. Independent hoteliers are typically using a spaghetti of poorly maintained legacy software, mostly on-premise. As a result, many hoteliers are spending two to five hours a day on administrative tasks, taking them away from doing what they love most: welcoming guests. 

Amenitiz was launched in 2018 by Alexandre and Emmannuelle Guinefolleau and Frederic Cadet, precisely with that problem in mind. The founders wanted to create an all-in-one solution to centralise all the tools an independent hotelier could need in one place, a ‘Shopify for hotels', while helping them boost direct bookings and reducing their dependence on online travel agents. With this simple pitch, and despite launching just before the Covid-19 pandemic, the company has scaled quickly to support over 4’000 properties in 37 countries, with stellar reviews of 4.8/5. It is now one of Europe’s fastest-growing startups in the hospitality industry. 

Amenitiz has re-built the entire stack into a fully integrated and easy-to-use operating system for hoteliers; Starting with their online presence, providing them with a website and a channel manager, but also extending into their operations with a very easy-to-use PMS (Property Management System) that hoteliers use daily to automate their tasks like guest management, communication and invoicing. Last year, Amenitiz also launched a payment module, AmenitizPay, which makes the time-consuming task of payment collection and reconciliation much faster. It also offers a marketplace - a central location for hotels to discover and implement a variety of additional tools provided by third-party vendors.

Amenitiz plans to use this funding to expand into new European markets, further scale its 150 people team in Barcelona with the recruitment of 200 new Amenitizers in 2022, and launch additional products to its platform to keep on making the life of hoteliers easier, such as RMS and Distribution.

Alexandre Guinefolleau, CEO of Amenitiz, said: “As hoteliers awaken in a post-covid world, they find themselves even more reliant on their digital presence and online distribution to rebuild and grow their business. Their current tech stack -if any- is incapable of dealing with today’s challenges and guest expectations. This is why we created Amenitiz, to empower independent hoteliers to master every aspect of running their properties and allow them to build a thriving business. And we’re just getting started!”

Lucile Cornet, Partner at Eight Roads and new Amenitiz board member, commented: “Amenitiz has shown impressive momentum despite the pandemic. This shows how a 10x better product, which is intuitive and easy to use, can quickly achieve product-market fit in a sector that has seen very little innovation in the past few decades. We’re excited to work together with Alex, Emma and Fred. The hospitality tech sector is one we know well, through our investments in OTA Insight, Toast POS, AvantStay, Canary Technology and ConnexPay”.

We're thrilled to partner with Amenitiz on their journey and our co-investors at Chalfen Ventures, Point-Nine, Backed and Otium Capital.