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Measurement Innovation in the Mobile Era

We first invested in AppsFlyer in 2015. AppsFlyer now has offices in 12 countries and its tech can be found in 98% of the world's smartphones. Its partners include Google, Twitter, Facebook, Alibaba, Pinterest, Adobe and Tokopedia. This funding round will allow AppsFlyer to continue investing in products and innovations.

AppsFlyer CEO and co-founder Oren Kaniel said: "In the past two years, we delivered some game-changing products that fundamentally make marketing more accessible, measurable and predictable. This funding round will continue to fuel our product development and advance our strategy to build the ultimate measurement platform for marketers."

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