Enterprise automation startup JIFFY.ai raises $53M

Our India Ventures team has led JIFFY.ai's $53 million Series B  funding round. An award-winning app-based low-code/no-code intelligent automation platform, JIFFY.ai will to use the funding to scale its sales and marketing efforts, and to advance its HyperApp platform, which combines Robotic Process Automation (RPA), Intelligent Document Processing, and no-code workflow management and software creation.

JIFFY.ai’s cloud-native enterprise-grade platform brings the power of artificial intelligence (AI), machine learning, natural language processing and analytics to business users. It empowers them to deliver end-to-end business process automation and lifecycle management solutions that boost efficiency, reduce OPEX costs, and ensure faster returns on investment.

“This funding will advance our mission to help build autonomous enterprises of the future by applying artificial intelligence and automation to transform enterprise operations,” said Babu Sivadasan, JIFFY.ai’s Co-founder and Chief Executive Officer. “We are focusing on strengthening our intelligent automation platform which will enable organizations to compose, configure, monitor and maintain themselves as autonomous enterprises. Using the platform, they will be able to assemble automated business capabilities that can learn and adapt to changing needs with little or no additional resource and operational expenditure. This investment is validation for JIFFY.ai’s continued progress as a disruptor in the RPA and no-code space.”

Shweta Bhatia, Partner & Head of Technology Investments India, Eight Roads Ventures said: “The automation of business processes has become an integral pillar of the digital transformation agenda of enterprises, especially post pandemic. JIFFY.ai’s AI-driven approach to automation is unique with an integrated, modular, and intelligent solution that has proven superior alongside a faster and more sustainable ROI. We are thrilled to partner with Babu and his team in their mission to help enterprises reap the benefits of automation at scale.”

The round also included participation from venture firms Iron Pillar, R-Squared, and existing investors Nexus Venture Partners, Reaction Capital and Rebright Partners.

Gartner predicts that the needs of business-driven hyperautomation will be one of the top three drivers for low-code adoption through 2022. They estimate that low-code will be responsible for more than 65% of application development activity by 2024 and the pressure to deliver digital solutions as a fallout of the global pandemic has accelerated this adoption.