Pixocial, a wholly-owned subsidiary of MEITU (1357.HK), recently raised $22 million in its Series A financing led by Eight Roads Ventures. Meitu is a Hong Kong-listed company offering innovative digital content solutions for both individuals and businesses. The proceeds will be used to enhance Pixocial’s brand image, provide additional working capital for its global business expansion, and promote the diversity and globalization of board members.

Pixocial is a digital content productivity platform that provides comprehensive, efficient, and easy-to-use digital content creation tools to global users. The company's main products include BeautyPlus series, AirBrush series, Vmake series, etc., which have been used in portraits, e-commerce, marketing, and other fields. Pixocial has a team with a global vision and diversified background, bringing together engineering and product development talents from different industries such as aesthetics, imaging, and machine learning.

Gordon Zhang, Partner at Eight Roads Ventures, said: “Investing in Pixocial is a significant milestone for Eight Roads as we continue to support leading technology companies to expand their global footprints and work seamlessly with top Chinese entrepreneurs to strengthen their competitiveness. We look forward to Pixocial’s steady progress in the new journey and achieving breakthroughs in the fierce global competition.”